So why not just call it that? Because it has an addition that goes beyond easy writing. In other words, Copywriting is a discipline that has been conceived in the world of marketing and advertising, to discuss the skills that writing has to adopt the tricks of psychology in order to capture the attention and interest of users. individuals, in relation to content. persuasive writing. 

Nor is it valid to fence Copywriting as the mere writing of advertising texts, because it could be a fairly short definition and that it would not fully cover what it is. In this way then, Copywriting is the art of producing messages, ranging from the easy to the most difficult, which has a presence in an email, in a script, in the headline of a magazine, in the writing of a catalog , and in this way I could end up citing a hundred media (generally commercial) of which it is a part, to induce the recipient of the message to a defined action. 

Who delegates the Copywriting? Well, I think it would not take a lot of head to answer that the delegate of the Copywriting is the editor. Therefore, the copywriter is the delegate to generate the texts, free of any type: Call to action. And its task is not only to write, but also to produce the term and the initiative that enables the execution of the innovative or advertising piece.

With such initiative, criteria, texts and persuasive language, the copywriter's job is to provoke the reader. copywriting Although the copywriter has devotedly belonged to advertising, it is interesting to see how in recent times, the figure of this writer has gained prominence even outside his common habitat. In that way? The rise of digital media, online communication and content marketing gained momentum and appropriated the figure of the editor. Precisely, we must be careful about these when we become Copywriters of digital marketing. Being a copy is not just writing, it is producing ideas so strong that they trigger creativity and the interest of the public to consume said initiative.

Copywriting, also known as "persuasive writing" in its quasi-translation into Spanish, is a profession within the Digital Marketing environment that is based on writing, choosing and reformulating the words with which products and services are described on the Internet, with the purpose of selling more. And it is that this discipline encompasses the group of techniques and skills used to write any piece of writing on a web page (be it a post, a contact form or even a biography) in a persuasive way. All this, so that your audience carries out the action you want (a purchase, a subscription to a newsletter, the download of an ebook...).