I'm going to discuss several of the most talked about things in the SEO industry over the past year, as well as certain tips from last year that we wanted to stop because they were so critical. Since we own 22 of them and don't want this video clip to take forever, we're going to go through them pretty quickly, however for you, we've linked to certain resources in the transcript below so you can explore all of those topics further if you'd like. 

1. A/B testing We've seen a lot more testing tools appear in recent years, which is impressive as SEO is not about making a choice, implementing it and done. SEO is to carry out, to evaluate and after making choices or, sometimes, to fix the course. All the tips we talked about today have the possibility of applying to this test mentality. 

2. Builder Pages A good quality creator page helps Google evaluate your authors, which they have the ability to use for E-A-T and other things, and helps link them to your experience. Therefore, linking their articles to a good creator page mainly includes links to other websites, creator profiles, links to the articles they wrote, some biographical information. 

3. Google Title Rewrites Google title rewrites, number 3. Several studies, integrated one I did, showing that Google rewrites 60%, 70% or 80% of the titles of a place. What we're discovering though is that a lot of people aren't evaluating those Google title rewrites. So, Google Title Rewrite, audit those Google titles, and learn what you can do. 

4. Nuke the "fuzz" Speaking of fluff, this could be the year you want to bombard the SEO fluff. Glenn Gabe wrote an admirable case study in which they cut down on a significant amount of their fluff in the category descriptions and, by the way, saw an increase. Google is removing the fluff from title tags. So experiment with losing the fluff in 2022. 

5. Scheme of recurring issues So last year we talked a lot about various kinds of schemas, method schemas, recurring issue schemas, different things. The reason common issues are the winners is because multiple sites have a chance to qualify for them, it's simple to do and if a common issues scheme wins in the SERPs you can get a gigantic share of real estate from Google.