As much as we'd all love to have unlimited marketing budgets, it's common to have fluctuations that have the potential to cause reductions in your potential ad spend. Your marketing budget is the last thing you want to cut, but if funds start to run out, you should work with what you have. 

Just because your budget has been cut in half doesn't mean you have to settle for less than stellar campaigns. In this post, we'll discuss some key tips on how to run Google Ads on a tight budget, especially after drastically reducing your ad spend. Prioritize high cost campaigns Sometimes you may need to withdraw money from certain campaigns (either by lowering your ad spend or stopping them altogether) in order to keep your high-cost campaigns as long as possible. 

The latter has a much higher lifetime cost of the buyer (LTV), which will allow them to succeed more in the long term and obtain a high return on their advertising investment. 

 On many occasions, however, it is possible that you have some advertising campaigns that have the possibility of being quick sales with high profit margins. Their moving services may cost more, however their trash hauling campaigns result in conversions much more frequently and at higher profit margins. Once you work with a tight budget, it is important to demand campaigns that make the greatest return for each cent of advertising investment. Maintain campaigns with low consumer purchase prices Advertising campaigns with low consumer purchase prices have the potential to be like lifeboats once your advertising budget is cut in half. When checking your campaigns, look for campaigns that consistently drive purchases at low consumer purchase prices.

 Keep in mind the digital sales funnel Generally, you should think of your campaigns as a whole as links in the chain of a digital sales funnel. Once your budget is cut and you're pausing or restarting campaigns, you should make sure you're not making changes that will hurt your entire sales funnel. 

Eventually, see this ad: If you're only using discovery ads for the funnel find snippet, this might not hurt you as much. If, on the other hand, you're setting up more complicated funnels and using Google Ads for retargeting, take a look at how pausing or reducing funding in one campaign impacts subsequent ones. Keep an eye out for new trending keywords Sometimes there will be keywords that suddenly pop up in your industry. Once several of these buzz keywords suddenly emerge, if you catch them early, you have a huge chance of getting a huge click-through rate at a low price and without a lot of competition.